5 Genius Ways to Repurpose Content

Photo by James Lee on Unsplash

1. Create podcasts

Podcasts are gaining popularity nowadays. People listen to podcasts while they are in the car, working out and even at home. One of the best ways to repurpose content is by creating podcasts from your already published posts. You will find different types of audiences on the web. Some people prefer reading articles; some like watching videos, and some listen to podcasts. By creating podcasts of your already published content, you would have a better way to reach a new but targeted audience.

2. Update Your Old Blog Posts

What Google wants is fresh and high-quality content. Your website may have high-quality content, but what if the information included in the blog posts is not updated? So another great way to repurpose your content is to update the old content. The good news is updating your old content can help with your site’s rankings.

3. Create Infographics Out of Your Old Content

Infographics are a combination of two words: information and graphics. An infographic is a visual representation of data. Infographics grab the attention of visitors to your site due to the colors and visuals they have. By creating and sharing an infographic, you are helping your website visitors understand the entire topic in a single picture. Google boost rankings of blog posts that have infographics in them.

4. Repost on Social Media

The best way to create new content for different social media handles is to repurpose old blogs. What you can do is repost or re-promote your old posts on social media. Before publishing anything on your social media accounts, make sure the content you select is evergreen. Evergreen content will provide the same value to the users as it did when first published.

5. Repost on Quora

Reposting on different social media handles is a great way to drive traffic. Apart from social media, Quora is also a great way to get traffic. Quora is a huge question-answer website. On this platform, you can repurpose the content by giving replies to questions. What you have to do is publish some parts of the answer, and at the bottom of your Quora answer, you need to add the link to your blog post, which answers the full question.



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Moriah John

Moriah John

My name is Moriah John and I am a Digital Content Producer. I am the founder of moriah.digital, a blog on digital marketing topics. Email: moriahmjohn@gmail.com